#Postcards4Pluto: a new #SaveGirlMeetsWorld mail-in campaign

Most of us have sent in our paper airplanes (if you haven’t yet, you can still send in planes if you wish!), but we’re still in limbo. Ever since the cancellation, fans have been talking about using Pluto and what it means to Girl Meets World fans to appeal to potential platforms. So tonight, after you get your fire back from watching Girl Meets Creativity, we encourage you to get creative and design some #Postcards4Pluto to mail off to Disney Channel, Hulu, and Amazon. (At 34 cents, the postcard rate is cheaper than the first class mail rate most of us used to launch our airplanes!)

USPS Requirements for Post Cards:

  • Rectangular
  • At least 3-1/2 inches high x 5 inches long x 0.007 inch thick
  • No more than 4-1/4 inches high x 6 inches long x 0.016 inches thick

Here are step-by-step instructions for how to make your own postcard.

Although this will cost a bit more than mailing a physical postcard directly, if you can afford it you may find it more convenient to use these apps to design and mail a postcard from your mobile device:

Here’s where to send them:

Hulu
2500 Broadway
Santa Monica, CA 90404

Amazon Studios
1620 26th St
Suite 4000N
Santa Monica, CA 90404

Disney Channel
Attn: Gary Marsh, President
3800 W. Alameda Ave
Suite 2151
Burbank, CA 91505

If you’re not sure what to say, you can use this post about Hulu and this post about Amazon to help you make your case. For Disney Channel, as usual: express your disappointment with the cancellation and ask them to please work with any platform that may be interested in continuing Girl Meets World.

As with #Planes4GMW, please help promote the campaign by sharing photos (or screenshots) of your postcards before you mail them, using the hashtag #Postcards4Pluto.

In a few days, we’ll be posting some pre-made printables for the less creatively inclined to either print out and mail or upload into a postcard app. If you have the skills, please help us design some printable Pluto postcards (check the USPS requirements above) and submit them for others to use.

While we are pushing postcards because it’s been in the works since the beginning and it’s also a cheap and easy project for younger and international fans, BMWSequel is running a concurrent “Hope Isn’t for Suckers” campaign. For those of you who can afford it, we encourage you to participate in that one as well. If you want to double up, design a postcard with a lollipop on it or maybe even combine Pluto and lollipops somehow. Let’s get creative and #SaveGirlMeetsWorld!

#GirlMeetsFlashbackFriday: Stream Girl Meets Creativity, get #GirlMeetsWorld trending

It’s been a couple weeks since the fandom had a big “gathering” on social media. Girl Meets World is still in limbo, and we need to get our fire back! So, this Friday, February 3rd at 6pm EST, let’s all stream Girl Meets Creativity and watch together to get fired back up. The episode is available on Netflix for subscribers, and it can be purchased on Amazon and iTunes for $1.99. If you can afford it, we highly recommend purchasing the episode on Amazon.

The primary goal is to get the show trending with #GirlMeetsWorld, but as usual we also encourage fans to take this opportunity to appeal to potential new homes for the show. We’ll also be making an announcement about our next big move while we’re all watching and tweeting together.

Spread the word and we’ll see you on Twitter tomorrow!

In other news, Girl Meets World and Rowan Blanchard have both been nominated for Kid’s Choice Awards!

Go here to vote for Girl Meets World for Favorite TV Show (Kids). Hashtag voting for Twitter and Facebook (use both!): #KCAFavKidsShow #GirlMeetsWorld

Go here to vote for Rowan Blanchard for Favorite Female TV Star. Hashtag voting for Twitter and Facebook (use both!): #KCAFavTVactress #RowanBlanchard

Amazon Studios: the dark horse to #SaveGirlMeetsWorld?

When the news came that Disney Channel was officially cancelling Girl Meets World, most people immediately looked to Netflix for a rescue. Netflix has rescued more cancelled shows than any other streaming platform so far, so it’s natural that people would think of them first. In the weeks since, however, we’ve learned that Netflix is a no-go. This site has gone into detail about how Hulu is perhaps the most logical potential savior for Girl Meets World, but despite everything in our favor with Hulu there is a potential snag: the day before the Netflix news broke, Hulu CEO Mike Hopkins mentioned in an interview that they are far less likely to rescue a show for which they do not currently hold the streaming license. The hope is that Hulu’s existing business relationships with Disney-ABC Television Group along with fan support can overcome that obstacle, but the truth is they may not be able to. Which brings us to Amazon Studios. Here’s the breakdown:

  1. Amazon Studios has yet to mount a rescue of a cancelled show—in the U.S., anyway. In the UK, Amazon Studios rescued Ripper Street and continued the show for three more seasons after the BBC cancelled it. But this doesn’t mean they wouldn’t be open to the idea of saving a show stateside:
    • Other streaming companies have made waves by rescuing cancelled titles, where you have focused mostly on originals. Are you interested in taking any cast-off titles, and are there any specific ones that you’re kicking the tires on?
      We’d be open to it for the right show, but we haven’t seen it yet. Our only goal is to get the greatest shows that we can for Amazon customers and we’re very open minded as to how that can happen.” — Amazon Studios head Roy Price; Entertainment Weekly, January 2015
  2. Unlike Netflix and Hulu, there has been no “hard no” or potential no reported by the press. Netflix is off the board for sure and even though there is hope, Hulu may be unable or unwilling to overcome the streaming license issue.
  3. Speaking of streaming licenses, Amazon Video (along with iTunes) currently holds pay-per-episode/season streaming rights to both Boy Meets World and Girl Meets World.
  4. While Girl Meets World may not seem like a good fit with Amazon’s current comedy originals line-up at first glance, their head of half-hour originals is actually looking for a multi-cam and seems to share some aesthetic sensibilities with Jacobs himself:
    • So if you’re anti-sitcom, does that mean no multi-cam comedy from someone like Chuck Lorre? Or animation?
      No. In fact, it’s the opposite. You’ve caught me at a moment where I’m telling everyone that I want a multi-camera. What I don’t want is something with a laugh track. I don’t want something where you can predict where it’s going. But I’m so fortunate that I just run into the smartest people in my job. I’ve gotten to know Norman Lear over a time. You look at his shows, and there are long stretches without laughter. I think you can do that in multi-camera, and I’m actively looking for multi-cams because there’s no one taking on this tone that we’re looking for — serialized [comedy] shows.” — Joe Lewis, Amazon head of half-hour originals; Vulture, October 2016
    • “I would like to get completely rid of [the laugh track].” — Michael Jacobs; Artist Alley Podcast, June 2015
  5. Like Hulu, Amazon lacks a family-friendly comedy original with broad age-demographic appeal.
  6. While Hulu plans to expand internationally eventually, Amazon is already hard at work to position itself as a global competitor to Netflix. To that end, they’ve been throwing quite a bit of money around:
    • “Price wouldn’t say how much Amazon is paying for ‘Grand Tour,’ from Jeremy Clarkson, Richard Hammond and James May, the former hosts of BBC’s ‘Top Gear.’ The price tag has become an industry guessing game with estimates ranging from $160 million to $250 million. ‘I would say it was expensive, but well worth it,’ he said. ‘That is a show that has a strong global following, and we’d love to have more like that.'” — Variety, December 2016
  7. While there’s no guarantee that new episodes of Girl Meets World would be available internationally immediately should Amazon Studios save the show, the service is now available internationally in more than 200 countries. In the United States, the monthly fee is $8.99 for a Prime Video subscription without the more expensive Prime membership.

We know campaign fatigue and pessimism is setting in for many, but at this point no news is still good news! Unless we get a hard no from Hulu or Amazon Studios, we can and should be appealing to them as much as we can. We know the world is now and has always been full of bigger problems than a cancelled television show, but for us at least (and probably most of you as well), trying to save a show that has something substantial to say and is beloved by millions of families around the world feels like a small and still-achievable victory. So, if you haven’t made an appeal to Amazon Studios yet, please head over to the action page and take the time to do so today. If you didn’t send Amazon Studios a paper airplane with the first wave, please do so now if you can!

Morale Boost: #SaveGirlMeetsWorld in comparison to successfully rescued shows

It’s been just over three weeks since Girl Meets World officially got the ax from Disney Channel. We know some fans are starting to feel a little campaign fatigue, and many are beginning to wonder whether or not our quest is hopeless. Well, it’s not, so don’t give up yet! Here’s a quick comparison of where #SaveGirlMeetsWorld is right now compared to other successfully rescued shows:

Community

  1. NBC cancelled Community on May 9, 2014.
  2. While the studio made no official announcement at the time, we know now that Sony Pictures TV began shopping the show elsewhere almost immediately. Meanwhile, fans began re-circulating the long-standing (since 2011) Save Community petition.
  3. Variety reported on May 11, 2014 that Netflix would not be saving the show. (Thanks to Netflix customer service however, many fans refused to believe Variety’s report…sound familiar?)
  4. Deadline reported on May 28, 2014 that Hulu was in talks to save Community.
  5. TVLine reported on June 24, 2014 that talks with Hulu to save Community had broken down, but the article also intimated that there was “another player” in the mix.
  6. The show was reported rescued by Yahoo Screen on June 30, 2014.
  7. Community was officially saved in 52 days.
  8. The Save Community petition collected 105,148 signatures, but the vast majority of them were collected over the course of three years, beginning in 2011, rather than immediately after the 2014 NBC cancellation.

The Mindy Project

  1. Fox cancelled The Mindy Project on May 6, 2015.
  2. Hulu was reported to be in talks to save the show the same day it was cancelled.
  3. The Mindy Project was reported rescued by Hulu on May 15, 2015.
  4. The Mindy Project was officially saved in 9 days.
  5. The #HuluSaveMindy petition never even hit 1,000 signatures, although that was partly because talks to save the show were happening even before official cancellation.

Longmire

  1. A&E cancelled Longmire on August 28, 2014.
  2. Producers immediately began shopping the show elsewhere, while fans started a petition.
  3. Netflix was reported to be in negotiations to rescue the show on November 13, 2014.
  4. Longmire was reported rescued on November 19, 2014.
  5. Longmire was officially rescued in 83 days.
  6. The biggest renew Longmire petition received just 3,958 signatures.

Nashville

  1. ABC cancelled Nashville on May 12, 2016.
  2. Producers immediately began shopping the show elsewhere, while fans started a petition.
  3. CMT was reported to be in talks to save the show on June 7, 2016.
  4. Nashville was reported rescued on June 10, 2016.
  5. Nashville was officially saved in 29 days.
  6. The renew Nashville petition was enormous compared to the others on this list, reaching 174,276 signatures in about a month.

Girl Meets World

  1. Disney Channel cancelled Girl Meets World on January 4, 2017.
  2. On January 13, 2017, Michael Jacobs revealed that there were “interested platforms” with whom he is in “very very” early talks.
  3. On January 19, 2017, it was reported that Netflix would not be saving the show. Netflix customer service representatives have continued to encourage fans despite that news, however, just like what happened with Community.
  4. On January 20, 2017, Michael Jacobs stated that he was still working to save Girl Meets World.
  5. After 22 days, the petition to move Girl Meets World to another platform collected 20,953 signatures (and counting).

As you can probably see, at the moment we’re right where we need to be. Producers are shopping the show, and fans have risen up with a massive outpouring of support for its continuation, including a popular mail-in campaign, which is ongoing. Even though one potential new home is off the board, there are other doors still open to us, most notably Hulu and Amazon Studios.

One item in our favor is that shows with a few seasons under their belt are much more likely to be rescued than shows cancelled after just one season. Community had 5, The Mindy Project had 3, Longmire had 3, and Nashville had 4. Girl Meets World has 3, not to mention the legacy of Boy Meets World. Additionally, entertainment news outlets have a tendency to mostly ignore “save our show” campaigns unless they think there’s actually a chance of rescue, and #SaveGirlMeetsWorld has gotten a good amount of press, from Deadline to TheWrap to TV Guide. It’s also a good sign that the press has been unabashedly critical of Disney Channel’s decision, from TVLine to Bustle, right up to Vogue Magazine.

Another item to note is the ratings. Nashville and Longmire are hour-length prime time dramas, which are usually higher rated than sitcoms across the board, so it’s pointless to compare their ratings to Girl Meets World’s ratings. However, Community and The Mindy Project were major network sitcoms, whose “final” season ratings averaged around the 3 million mark, with finales bringing in 2.87 and 2.05 million viewers respectively. Granted, that’s higher than GMW’s final season average of 1.7 million, but bear in mind that Girl Meets World aired on cable rather than a major network, and its final season was plagued by an erratic schedule, a relative lack of promotion, a sudden time slot change, and a finale that was aired up against a major political event. Girl Meets World’s 2.51 million average ratings for seasons one and two (back when Disney Channel actually promoted the show!) are far more comparable to other rescued sitcoms like Community and Mindy, although they’re still a factor lower partly thanks to the comparative lack of access to premium cable versus network television.

But we know from the pilot and its 5.16 million viewers that Girl Meets World has the power to bring in big numbers simply because of its ties to Boy Meets World. Presumably the suits at any potential new home will understand this, and hopefully Girl Meets World producers can convince them that a more mature version of Girl Meets World could not only repeat the success of its Disney-fied pilot, but retain more of those eyeballs than it was able to on the Disney Channel.

As long as the Girl Meets World producers are still shopping the show around, fans need to be backing them up. Even with all these good signs and items potentially in our favor, nothing is guaranteed. So please, act now to help save our show!

Get yourself pumped back up with this fun campaign video:

Action Wednesday through Friday: Hulu, Hulu, Hulu!

Now that we’ve got our Amazon Studios ground game caught up a bit, for the next couple of days we encourage Girl Meets World fans to go after Hulu like Cory Matthews going after mashed potatoes. If you’re not sure what to say or you need some ammo for your pitches, check out this post about Hulu and Girl Meets World. Here’s the game plan:

  1. Click here to live chat with hulu.
    • You must be a current subscriber to live chat with Hulu. So, to the older end of the fanbase, here’s what we suggest: go ahead and sign up for the seven-day free trial so you can start a live chat (you can cancel at any time within seven days, but bear in mind you’ll be charged $7.99 if you don’t). Let them know that you signed up for the trial specifically to talk to them about Girl Meets World, and that while you likely won’t retain the service as of now, you’ll become a subscriber if they save Girl Meets World. Because this is an action step which requires a credit or debit card, we put this one forward for those of us who control our own finances. While we are not specifically encouraging them to do so, we recognize that younger fans will likely ask their parents to do this for them. For those who do, we advise that you remember Girl Meets Her Monster and accept your parents’ decision respectfully the first time if they say no.
    • The more grown-up fans who can do this, the better! Signing up for the trial shows Hulu that you’re willing to lay out your credit/debit card just to talk to them about how much Girl Meets World means to you and how much you want to see it continue.
    • If you choose to take this step, let people know! Use the hashtag #HuluTrial4GMW on social media to spread the word.
  2. Email support@hulu.com and request Girl Meets World Season 4 as a Hulu Original.
  3. Call hulu at 1-888-265-6650 and request that they rescue Girl Meets World. (You do not have to be a current subscriber to do this.)
  4. Search for “Girl Meets World” on hulu as often as you can.
  5. Write to Hulu at 2500 Broadway Santa Monica, California 90404. (Current mail-in campaign details here.)
    • If you haven’t sent a paper airplane to Hulu yet and you can afford the postage, please fly one over to them!
  6. Use these hashtags: #HuluSaveGMW and #GirlMeetsHulu.
  7. Twitter: @hulu@hulu_support, as well as Hulu Head of Originals Beatrice Springborn, @beespring, and Head of Comedy Originals, Billy Rosenberg, @billybrosenberg.
  8. Instagram:@hulu.
  9. Facebook: Politely post on their page here.
  10. Finally, as always, sign the petition to move Girl Meets World to another platform. If you’ve already signed, please share share share! Especially on Facebook, because we need to be sure we’re reaching beyond the hardcore online fan base to the many, many more casual fans out there as well as our friends and families.

Just to add on to yesterday’s Hulu post a bit: we know everybody hates commercials, but Hulu’s ad-supported model is yet another potential item in our favor. Part of Girl Meets World’s uselessness to the Disney Channel was that a large portion of the GMW fanbase simply isn’t in the market for My Little Ponies or other children’s toys sold by most Disney Channel advertisers. Girl Meets World on Hulu would likely have ads better targeted to the show’s true demographics, thus making actual money for the streaming service beyond new subscriptions alone should they decide to rescue the show. With Netflix, the only money-making factor is how many subscriptions they could gain or retain, but with Hulu there’s subscriptions and potential ad revenue.

We’ve only been at this for 21 days. Until we hear from production that they’ve succeeded with (or given up on) moving GMW elsewhere, we need to back them up with a constant show of support for Girl Meets World. Let’s keep it up!

 

 

Hulu and Girl Meets World: A Perfect Match?

We know everybody is still disappointed about the Netflix news and we understand many fans are still targeting them anyway, but it’s been true from the start that Netflix was a much longer shot than Hulu. Compared to Netflix, the potential for a new relationship between Girl Meets World and Hulu to be mutually beneficial is, we think, huge. Here’s why:

  1. Last summer, Hulu acquired exclusive streaming rights to a library of Disney Channel Original Series and movies, including Austin & Ally. This acquisition was a result of Hulu’s desire to add more girl-oriented programming.
    • “To that end, today’s deal came together because Hulu was initially looking to add more girls-oriented live-action programming to its slate, which it found in Disney Channel’s Austin & Ally and K.C. Undercover. ‘That’s filling out an area of our content portfolio which we didn’t have as well represented,’ said Holmes.”  Adweek, June 2016
  2. Hulu is actively looking to expand in the kids & family SVOD (streaming video on demand) market.
    • “With each of Hulu’s new deals for kids programming, ‘the viewership of the entire category just keeps going. We haven’t hit diminishing returns yet,’ said Holme. ‘It’s one of our priorities because we’re trying to make Hulu a really satisfying product for the whole home, and the more folks within a household that are using Hulu, the better.’ ‘The more people that are in the household using our subscription that love us, the better chance we have of keeping them around for a long, long time,’ said Holme.” AdWeek, June 2016
    • “‘As our biggest content licensing agreement with the Disney brand, this deal further demonstrates our commitment to offering popular, high-quality kids programming on Hulu,’ said Craig Erwich, SVP, Head of Content, Hulu. ‘These new SVOD exclusive Disney titles mark yet another way Hulu is building an irresistible content destination for families.'”Hulu Press Release, June 2016
  3. Unlike Netflix, which already has three family-friendly comedy reboot originals with broad generational appeal, Hulu has zero. Both their current and upcoming line-ups of original series are missing a family-friendly sitcom-style show, reboot or not. While Hulu’s recent content acquisition deal with Disney Channel fills a gap in their programming as far as streaming already-existing shows, Girl Meets World could potentially fill the hole in their originals line-up—with the added bonus of coming with a built-in audience and the strong potential to gain more viewers with a more Boy Meets World-esque incarnation of the show, unfettered by the restrictions of the Disney Channel.
  4. Disney-ABC Television Group owns a 30% stake in Hulu. Many fans may be wondering how this is any different from Freeform. Here’s how: Freeform is a network under the umbrella of and fully owned by the Disney-ABC Television Group. By contrast, Disney-ABC Television Group is only part-owner of Hulu, along with NBCUniversal, Turner Broadcasting System, and Fox Entertainment Group. In fact, Fox’s ownership stake in Hulu is part of why the streaming service was able to save The Mindy Project.
  5. Hulu is in active competition with Netflix and Amazon in terms of featuring buzz-worthy original shows. Girl Meets World at its best can generate a lot of buzz, and not just because of Boy Meets World guest stars. We all remember the major media buzz going into the Texas trilogy and to a lesser extent the Ski Lodge two-parter.
    • “The company is also making a big bet on the sort of buzz-generating original content that has been so successful for Netflix and, to a lesser extent, Amazon.”Fast Company, June 2015
    • “Still, it’s Hulu’s newly created shows that could ultimately be the key to turning things around. Just look at Netflix, whose streaming service only clicked after House of Cards turned it into a content powerhouse. Could Hulu’s Difficult People be the new Orange Is the New Black? ‘We’ve made significant steps toward [having a show break through to mainstream audiences],” says Erwich. “I don’t know if the fog has completely lifted, but I feel like we’re about to come through the other side.'” — Fast Company, June 2015
  6. Hulu would like to be more competitive with other SVOD services in terms of award nominations. Our show may not be a prestige drama, but twice Emmy-nominated Girl Meets World could probably help Hulu out in the awards department—and that’s to say nothing of the show’s Writer’s Guild, Producer’s Guild, and Humanitas Prize nominations.
    • “’I don’t want to overstate what nominations mean, but it puts us on the map in terms of our original productions,’ Hulu CEO Mike Hopkins told Variety.” — Variety, December 2015
    • “Added Erwich: ‘Given the competition for people’s time and money, a prestigious award like this is an extra calling card. It’s another reason to invite people to the party. And when you get them in, there’s plenty to watch.'” — Variety, December 2015
    • “While Hulu has had traction with some originals, including animated comedy The Awesomes, which returns for Season 2 this summer, the online service has been overshadowed by rivals Netflix and Amazon, which have established slates of network-quality comedy and drama series that, in the case of Netflix, already go toe to toe with the traditional network fare for awards consideration.”Deadline, March 2014
  7. Hulu releases its originals on a weekly basis, and they tend to order more traditional-length seasons of 20 episodes or so. The Girl Meets World executive producers are old school, and this more traditional model is the one their original plans for a season four were based on, so it’s likely that they themselves are partial to the Hulu model as opposed to the less traditional models on Netflix and Amazon.
    • “‘Like you, we value the shared experience and the joy of the watercooler that is television,’ he [Erwich] continued. ‘This will also allow us to get the shows out to our audiences faster, without waiting until full series completion.'”TheWrap, August 2015
  8. Corporate culture at Hulu is very TV-focused, even moreso than Netflix and Amazon. We think it’s entirely possible that Hulu might embrace the chance to work with the Boy Meets World crew, and to be a platform for a show which is so “self-aware” and even downright celebratory in terms of its nature as a television show.
    • “…TV is such a part of its [Hulu’s] culture and has always been the focus of the business. Conference-room names have TV references like Wisteria Lane and Central Perk.”Refinery29, December 2014
  9. Judging by their Twitter feeds, Hulu Head of Originals Beatrice Springborn and Hulu Head of Comedy Originals Billy Rosenberg would appreciate stars like Rowan, Amir, and Corey especially, as well as the lessons of episodes like Girl Meets STEM and Girl Meets the Great Lady of New York.

Now that we’ve given you several potential items in our favor, we want to level with everyone because we here at savegirlmeetsworld.com think it’s best for everybody if we keep one foot in ever-hopeful Rileytown and another foot in ever-realistic Mayaville. There are two known hurdles to Hulu picking up Girl Meets World:

  1. The question of whether Disney Channel (Disney-ABC Television Group) will sell or license the production rights to Girl Meets World or not. We already know this is an issue wherever Girl Meets World might potentially land, but when it comes to Hulu it’s possible that Disney-ABC’s ownership stake in Hulu will make a difference in their willingness to let Girl Meets World live on elsewhere.
  2. For what we think are obvious reasons, Hulu is less likely to rescue a show if they don’t already have the streaming license to previous seasons. Our hope is that Hulu’s June 2016 deal with Disney-ABC Television Group bodes well for this in the long-term, but at the moment Netflix and Amazon/iTunes hold the subscriber and pay-per-episode Girl Meets World streaming licenses respectively and we don’t know when they will expire. We also hope, again, that Disney-ABC Television Group’s ownership stake in Hulu will make a difference for us. When considering whether to rescue a show or not, Hulu looks first at whether they already have the streaming license, then secondly at how the show is already performing on their platform if so, and thirdly they look at whether or not the show has a fanbase willing to follow the show in question wherever it goes. While we can only hope that existing business relationships between Disney-ABC Television Group and Hulu can help us with the first two items, we can absolutely show Hulu that Girl Meets World has a dedicated fan base, a large portion of which can and will follow our beloved show wherever it goes.

And you can bet we’ve got a plan in mind for how to do just that. Now that we’ve got our Amazon Studios ground game caught up a bit, we’ll be training our sights on Hulu again in a big way, starting tomorrow. Please be sure to check back in later for the Hulu game plan, or go ahead and subscribe with your email to get the latest updates.

UPDATE: The Hulu game plan is up and ready for you to take action!

 

Action Monday through Tuesday: Focus on Amazon Studios

Our ground game for Amazon Studios got started a little later than our efforts towards other potential platforms, so to that end we encourage fans to focus on Amazon Studios specifically for a couple of days in order to catch up. Here’s the game plan for reaching out to Amazon Studios:

  1. Click here to recommend “Girl Meets World Season 4 (Amazon Studios Original)” using their e-mail contact form.
  2. At the same link, you can live chat with Amazon Studios.
  3. Call Amazon: 1-888-280-3321 and request that Amazon Studios produce Girl Meets World Season Four as an Amazon Original.
  4. Search for “Girl Meets World” on Amazon Video as often as you can.
  5. Watch Girl Meets World on Amazon Video as often as you can.
  6. Write to Amazon Studios at 1620 26th St Suite 4000N Santa Monica, CA . (Current mail-in campaign details here!)
    1. Even if you’ve already sent in your other planes, please do one more for Amazon Studios if you can!
  7. Use these hashtags: #AmazonSaveGMW and #GirlMeetsAmazon.
  8. Twitter: @Amazon, @AmazonStudios, and @AmazonKids as well as Amazon Studios head, @RoyPrice, and Amazon Head of Kids’ Programming, @taracsorensen.
  9. Facebook: Politely leave a comment on the Amazon Studios Facebook page.
  10. Instagram: @amazonstudios.

In addition to contacting Amazon Studios, please keep up the good work on reaching out to fans who may not know about the campaign! To help get you going, here are some professional and reasonable responses from Amazon Studios so far. While these responses are positive, bear in mind that customer service representatives can only do so much. What’s important is that we contact them in order to have our requests passed up the food chain:

http://jacquiebethelina44.tumblr.com/post/156226963564/this-is-an-email-i-received-back-from-an-amazon

Weekend Homework: Keep reaching out! Spread the world about #SaveGirlMeetsWorld

Great job on Twitter tonight, Girl Meets World fandom! We’ve got good momentum going into the weekend, so let’s keep reaching out. Here’s how:

  1. In Person:
    1. Many of our friends and colleagues will probably be talking about the big Boy Meets World reunion at school and work on Monday. When they do, let them know that there’s a movement to save the show and tell them about the website!
  2. On Twitter:
    1. Keep your eyes on tags like #BoyMeetsWorld or #coryandtopanga, as well as #GirlMeetsWorld and #GirlMeetsGoodbye over the weekend. Look for non-fandom accounts expressing dismay about the end of the series. Make sure to check their @replies to any given tweet before you engage, because we don’t want to spam anyone past the point of being willing to help us.
    2. When you engage, let them know that there is a campaign underway to save the show! Link them to savegirlmeetsworld.com, or directly to the #planes4gmw page here at the site. We need to be pushing the airplanes especially!
    3. One way to open with BMW fans specifically might be to ask “Can you imagine if Boy Meets World ended after Season Three? Please help us save the new World!” and then link them to the website.
    4. Many viewers will be watching the finale on Amazon or on iTunes over the weekend, and they’ll be talking about it then too. We have to reach out, because we cannot make this happen on the strength of the hardcore fandom alone! We need casual viewers and Boy Meets World sympathizers to help!
  3. On Facebook:
    1. Older fans especially need to open up about how much they love Girl Meets World! We’ve had an amazing twitter game, now let’s all reach out to our friends and family directly. Share the website and #planes4gmw!

Keep yourself fired up with these beautiful fan tributes!

Episode Action: #GirlMeetsGoodbye and outreach, outreach, outreach!

In 24 hours, Girl Meets World and its fandom are going to have more eyeballs on them than at any point since the pilot. This is our last, best chance to get casual viewers on board with us. So, are you guys ready to save this show? Because we are. Here’s the game plan:

  1. Get the episode and the campaign trending:
    1. Get #GirlMeetsGoodbye trending. The show airs at 6pm EST. If you can’t be on your phone or computer, please schedule your tweets in advance. Hootsuite or Tweetdeck can help with this. If you’re not sure what time 6pm EST is in your timezone, use this handy dandy link.
    2. Use the usual hashtags to target potential new homes for the show. #HuluSaveGMW, #GirlMeetsHulu, #AmazonSaveGMW, #GirlMeetsAmazon, @hulu and @AmazonStudios. Fans are more than welcome to continue targeting Netflix despite recent news, but we strongly recommend that fans focus on Hulu and Amazon.
    3. Continue to tweet @disneychannel and @disneychannelpr, asking them to sell the rights. #DisneyGiveUpGMW.
    4. Push #planes4gmw as hard as you can!
    5. Please note that we all need to be using different hashtags in different tweets. Try to tweet multiple times using each hashtag separately. Remember, we are up against some major events tomorrow so tweet like you’ve never tweeted before!
  2. Reach out to casual viewers and sympathetic Boy Meets World fans:
    1. Add the campaign twibbon to your twitter profile, so it will be easier to tell who’s already with us and who we need to reach out to.
    2. Tweet #FeenyTaughtMe and talk about what you’ve learned from Mr. Feeny to catch the eye of Boy Meets World fans who may not know as much about Girl Meets World.
    3. Keep your eyes on tags like #BoyMeetsWorld or #coryandtopanga, as well as #GirlMeetsWorld and #GirlMeetsGoodbye. Look for non-fandom accounts expressing dismay about the end of the series. Make sure to check their @replies to any given tweet before you engage, because we don’t want to spam anyone past the point of being willing to help us.
      1. When you engage, let them know that there is a campaign underway to save the show! Link them to savegirlmeetsworld.com, or directly to the #planes4gmw page here at the site. We need to be pushing the airplanes especially!
      2. One way to open with BMW fans specifically might be to ask “Can you imagine if Boy Meets World ended after Season Three? Please help us save the new World!” and then link them to the website.
      3. The outreach aspect of this plan is ongoing through the weekend. Many viewers will be watching the finale the day after on Amazon or on iTunes, and they’ll be talking about it then too. We have to reach out, because we cannot make this happen on the strength of the hardcore fandom alone! We need casual viewers and Boy Meets World sympathizers to help!

Reaction to Netflix news: Focus on Hulu, Amazon Video, and Disney Channel

We have spoken with Linda Ge, who broke the Netflix news over at TheWrap.com. Ms. Ge is now and has always been a friend of the show and a friend to the Girl Meets World fandom. In her own words, “I want the show to get picked up too.” As an established television journalist from a reputable outlet, Linda has access to inside sources that both fans and Netflix customer service representatives do not.

It seems that the information from Ms. Ge (which we believe to be reliable) has not yet made its way down to Netflix customer service agents, which also happened a few years back with the Community fandom’s #sixseasonsandamovie campaign. The source is a Netflix corporate PR employee, and the news was only just broken. It hasn’t trickled down to customer service because there hasn’t been time to relay it. But because we have a relationship with Linda and she has one with Netflix, we are able to, as much as we can, confirm her reporting. If fans would like this confirmed for themselves, feel free to check back with Netflix customer service later, but please redirect the majority of your efforts to Hulu and Amazon until then.

Linda has made her support for the both the show and the #SaveGirlMeetsWorld campaign more than apparent. Linda Ge is one of us. She is on our side and we strongly ask fans to please stop shooting at the messenger! We believe her aim in breaking the Netflix news is not to discourage our efforts, but rather to help us redirect those efforts to more viable options instead of wasting our time. The window to save our show will only be open for a short while, and we absolutely must come together if this is going to work! We also advise fans to NOT be negative towards Netflix. They were never obligated to do anything about Girl Meets World, and they’ve actually done us a favor by speaking to Ms. Ge because now we know to set our sights elsewhere! This is very useful information to know going into the finale.

To that end, we encourage and implore everyone to start focusing harder on Hulu and to begin working on Amazon. Lots of fans may have personally preferred a Netflix pick-up, but the goal here is to save the show no matter where it ends up. If Netflix isn’t going to bite (and again, we have reason to believe Ms. Ge and we respect her commitment to protecting her source, who is higher up than the customer service reps), then we need to focus harder than ever on Hulu and now, Amazon Video. SaveGirlMeetsWorld.com will be officially redirecting efforts towards Hulu and Amazon going forward. We know we cannot make anyone stop targeting Netflix if they wish to do so, but the official and informed recommendation of this website is to focus on more than ever on Hulu and Amazon. We have updated the Act Now! page to that effect, as well as the #planes4gmw page.

As we stated earlier today, our collective goal should be to keep the family together no matter where we find a new home. Ms. Ge wants us to find that home as much as anybody else, and we are grateful to her for using her resources to help us better target our efforts: